Case study · Short-form launch
Death of PC — at YAAS!
Scaled the Death of PC IP from zero to 15K+ Instagram followers — owning research, scripts and shoot direction at YAAS!
Content researchScriptwritingShoot directionEdit supervisionLaunch sprint
Content pieces
Before
0
Followers
Undefined
Format
Ad hoc
Output
After
15K+
Followers
Repeatable series
Format
Systemised
Output
The problem
A new tech IP with no proof, competing against established creators for the same three seconds of attention.
What we did
- →Ran content and competitor research to pick topics with proven demand
- →Wrote every script and selected topics for the series
- →Coordinated and directed shoot days with the presenter
- →Assisted the editor to keep pacing and retention tight
The result
0 to 15K+ followers with a script-and-shoot engine the team could keep running without us.
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