Case study · B2B content IP
Zoho — Builders Central
Created the strategy and content buckets for Zoho's Builders Central IP — research, topic selection and scripts end to end.
Content strategyContent bucketsScriptwritingShoot directionIP build-out
Before
None
Strategy
Undefined
Content buckets
Ad hoc
Scripts
After
Full IP plan
Strategy
Defined series
Content buckets
Repeatable system
Scripts
The problem
A global SaaS brand needed a YouTube IP that felt like a creator channel, not a product brochure.
What we did
- →Built the content strategy and bucket system from competitor and audience research
- →Selected topics and wrote scripts for the series
- →Coordinated and directed shoot days with the presenter
- →Assisted the editor through final cuts
The result
A working content engine for one of India's biggest software brands — strategy, buckets and scripts the in-house team runs on.
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