Case study · Long-form + shorts
Rattler — gaming YouTube channel
Started a gaming YouTube channel during COVID and grew it to 490K+ subscribers and 125M+ views — landing a brand collaboration with Samsung.
Content strategyScriptwritingChannel managementBrand dealsMulti-year build
Content pieces
Before
0
Subscribers
0
Views
None
Brand work
After
490K+
Subscribers
125M+
Lifetime views
Samsung
Brand work
The problem
A brand-new gaming channel in one of YouTube's most crowded categories — no audience, no format, no budget.
What we did
- →Built a repeatable episode format and hook structure before scaling output
- →Coordinated the creator, editor, thumbnail designer and social media manager as one team
- →Fed winning long-form moments back into shorts to widen the funnel
- →Negotiated brand partnerships directly — including a campaign with Samsung
The result
490K+ subscribers, 125M+ lifetime views and a channel that earns watch time long after upload day — plus flagship brand work with Samsung.
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