Case study · B2B short-form
HackerRank — Hackonomics
Built the strategy, short-form scripts and content buckets for HackerRank's Hackonomics IP.
Content strategyShort-form scriptsContent bucketsShoot directionIP build-out
Before
None
Short-form
Unresearched
Topics
None
Process
After
Running series
Short-form
Research-backed
Topics
Research → script → shoot
Process
The problem
A developer-focused brand needed short-form content that technical audiences wouldn't scroll past.
What we did
- →Ran content and competitor research to define the IP's angle
- →Created content buckets and selected topics for the series
- →Wrote short-form scripts built for retention
- →Coordinated and directed shoot days, assisting the editor
The result
Hackonomics launched as a running IP across YouTube and Instagram with a repeatable production process.
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