Case study · Podcast production

Kathan Patel — podcast

End-to-end podcast production: guest research, question strategy, timelines and a short-form distribution plan.

Podcast production frame from the Kathan Patel episode
Guest researchQuestion strategyProduction planningShort-form distributionEpisode production

Before

  • None

    Guest prep

  • Unplanned

    Questions

  • Upload only

    Distribution

After

  • Full research dossier

    Guest prep

  • Strategised

    Questions

  • Short-form plan

    Distribution

The problem

A podcast episode is only as good as its preparation — and most shows skip the research entirely.

What we did

  • →Researched the guest's previous books, articles and podcasts
  • →Built the guest list and production timelines
  • →Suggested the questions that would pull the best answers
  • →Designed the short-form distribution strategy for the episode

The result

A tightly prepared episode with a distribution plan that kept working after release day.

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